capital city harley-davidson

capital city logo by neos

Capital City Harley-Davidson Home Page

CONSISTENT
DISTINCTIVE BRANDING.

Capital City wanted to create an image that set themselves apart in the immensely competitive Harley-Davidson dealership industry, however; they also wanted to stay with their current website provider. Most Harley dealership sites look similar because the majority are hosted by the same company. We gave Capital City a completely fresh look, while designing within the template system their hosting company provides.

The site features a very simple, easy to use layout that includes an e-commerce store with over 2,000 unique SKUs. The site was so well received, we found other Harley dealerships copying design elements within months. We subscribe to the axiom that “imitation is the sincerest form of flattery.”

STANDARDS-BASED SEO.

Before Neos, Capital City did not have any established search-engine optimization efforts. Cap City didn't even have their shop listed on google maps. Neos stepped in to get their name out there. In addition to setting up facebook, twitter and google maps pages for Capital City, Neos found industry-specific sites and directories to list Cap City's dealership on.

All the SEO efforts produced first page results on many regional Harley-related searches where Capital City was previously listed on the fourth or fifth page of search results. Web site traffic increased over 50%.

Capital City Harley-Davidson Sub Pages